So & Jo Boutique

So & Jo Boutique is a unique fashion retailer with the aim of creating an exclusive online shopping experience. After making an impact in the world of fashion, the UK based store has launched its Own Label collection. Designs from this collection have been crafted to express the individuality of the wearer, yet reflect the latest trends on the catwalk.

Client: So & Jo Boutique
Services: Design, Art Direction, Website

“An outfit from So & Jo oozes sophistication and elegance.”


At ALCMY we are WordPress experts and know how to produce an excellent online experience. We created the site for So & Jo using our knowledge and provided workshops to facilitate an understanding of how to use the CMS platform and SEO development tools to maintain the website with ease, removing the need for external agencies for the purpose of website maintenance.

The online platform had to work in a simple and effective manner, with the user experience in mind. This ranged from key elements such as limiting the number of clicks from shop to purchase, to ensuring the website was seen as a trustworthy source for purchasing online, all of which were explained to the client via our expertly designed UX workshop.

The website is sleek, minimal and modern in all aspects and is built with UX and UI in mind.


The So & Jo Boutique website provides a unique design which creates a fantastic customer and visual experience that can easily contend with any big brand in the industry.


We wanted So & Jo Boutique to have the feel and approach of a long-established brand that radiates sophistication and elegance. The website began generating sales within a week of it going live and continues to flourish. Check it out at;