Reidsway, a company that specialises in turning health foods into snacks, had social media presence but no dedicated website, and needed to revamp their branding for packaging and marketing purposes.
We found that our client had a strong idea about the direction of the rebranding and what they wanted to see, so we ensured a constant line of communication as concepts were developed and approved. It was agreed that the new aesthetic should be simplistic and enticing. Our challenge was to differentiate the brand from others selling similar products and to develop the unique selling point of Reidsway’s own snacks within the market.
Reidsway were extremely impressed with the redesign and were able to apply their new branding to an order from a large stockist, achieving wider exposure. The business has continued to grow and is expanding beyond the local Birmingham area to achieve a global reach through e-commerce.