Elle Chante approached us to support her with her visuals, branding and videography, to create a professional platform to showcase her talents and rebrand her image ready to launch her artistry later that year.
Through structured workshops we analysed her current social media strategy and created a detailed plan to increase her online presence and generate interest from producers. Within 6 weeks we completed a photoshoot, promotional video, website, branding and social media revamp, to a high quality and artistic level to match Elle’s ethos.
Our creative team came up with several ideas that represented Elle Chante as an artist and developed these ideas into 8 design concepts, giving Elle plenty of choice and artistic freedom to combine the design aspects she liked best.
Using her feedback, we refined the design that she felt resonated with her image to create original, stylish and creative branding for videos, social media banners and marketing materials such as business cards.
THE ACOUSTIC VIDEO
Using the in-house photography studio at ALCMY Studios, with professional lighting, 4K quality videography and a bright, seamless white background, we created Elle’s video.We chose Chet Faker’s “I’m Into You”, a vocally challenging piece for Elle to cover, as it showcases her amazing voice. We also designed the intro and outro using the branding we created for Elle to use in future videos.
You can see the final outcome for yourself below.
Our aim was to make the site as visually appealing as possible, really utilising the photoshoot and stunning visuals taken with Full Frame Creatives, using parallax functionality for the images.
We ensured there was an integrated cross-linking feature on the website, allowing Elle to connect her social media accounts such as Twitter and Facebook, and promote future content via these accounts, YouTube and Soundcloud.
THE PHOTO SHOOT
Working with Full Frame Creatives we organised and planned a photoshoot, experimenting with lights, gels, and various outfits. In total, hundreds of photographs were taken over a 3-hour shoot with some truly outstanding results.
THE FINAL OUTCOME
After our initial meeting with Elle, within a month we had the website up and running, the branding completed and the business cards and social media visuals designed to a professional, stylish and modern level. We also carried out a photoshoot and produced an acoustic video within this short time frame.
The final product was an impressive, much more well-rounded brand, with stunning visuals to compliment it. We see amazing things in the future for Elle Chante’s music career.