The online marketplace for people to find verified personal trainers.

DemoPT’s ultimate goal was to develop an innovative web and mobile platform that connects fitness professionals to clients near them. We worked closely with the DemoPT team to create their branding, this included logo design, defining brand guidelines, app design/development and creating an innovative marketing strategy.

Client: DemoPT
Services: Branding, App & Platform Development

Branding & Guidelines

Bespoke web application development and design

UX strategy identity


Colour choice is one of the most important decisions a company must make when determining its identity. There is an essence of psychology that lies behind logo design, and colour choice is an important aspect to this, as consistency and uniqueness are what create a brand. We took a proactive approach and researched what colours are associated with the fitness industry and how they can appeal to a wide client base.

An interesting font is imperative to brand success, as readability and engagement form an intrinsic part of the user experience. At ALCMY we embrace a creative approach to font and reject the generic, we believe your brand should never bore your consumer market.

 Icons provide visual association to the products you offer and consolidate your brand design. We produced a variety of icons for DemoPT to accommodate the different elements of the platform they wanted to promote. 

All these elements are essential to branding guidelines. Our ALCMY team presented a design proposal to DemoPT that exceeded all their expectations, by creating modern, unique and innovative branding. This was then implemented across all their digital platforms and marketing materials. 

The initial design ticked all the boxes. The platform enabled fitness professionals to efficiently manage their clients by offering the following features;

Calendar function to enable easy scheduling of workout days.

Online Payments function that handles recurring payments through subscriptions.

Messaging function to ensure seamless communication with clients.

Client profile tracking dashboard.

Working together with DemoPT we were able to create a Hi-Fi clickable prototype, allowing them to carry out tests with their target user group.

As with all of our projects we took on board the feedback we collected from the target user group and were able to incorporate these into the final product.


We then proceeded to create a responsive web application that delivered the core needs and client management features of DemoPT. 

The final platform is due for release later in 2018.