COLOURS, FONTS& ICONS
Colour choice is one of the most important decisions a company must make when determining its identity. There is an essence of psychology that lies behind logo design, and colour choice is an important aspect to this, as consistency and uniqueness are what create a brand. We took a proactive approach and researched what colours are associated with the fitness industry and how they can appeal to a wide client base.
An interesting font is imperative to brand success, as readability and engagement form an intrinsic part of the user experience. At ALCMY we embrace a creative approach to font and reject the generic, we believe your brand should never bore your consumer market.
Icons provide visual association to the products you offer and consolidate your brand design. We produced a variety of icons for DemoPT to accommodate the different elements of the platform they wanted to promote.
All these elements are essential to branding guidelines. Our ALCMY team presented a design proposal to DemoPT that exceeded all their expectations, by creating modern, unique and innovative branding. This was then implemented across all their digital platforms and marketing materials.