Category: Marketing

Customer Experience Marketing

What can Black Panther teach us about Customer Experience?

In the last few months, I’ve seen the excitement, emotion and joy in my friends, family and colleagues surrounding Ryan…

Customer Experience Marketing

Tracking the emotion of your customers through wearable technology

A few times over the last month I’ve been asked; “What is the next technology that will revolutionise customer experience?”…

Customer Experience Marketing

Choose one: great customer experience or brilliant marketing?

Why there doesn’t have to be a choice between a great customer experience and brilliant marketing. The customer experience and…

Advertising Marketing

Marketing Automation – why you can’t automate bad marketing

Don’t believe the marketing automation hype. Brands and marketers are falling over themselves trying to automate their marketing, there’s a…

Creativity Culture Marketing Millennials

Categorising Gen Y’s Subcultures is a Waste of Time

Trying to categorise Generation Y into subcultures and tribes is a losing battle. There was a time when joining a…

Advertising Culture Marketing

Incentivised Ads: We’ll Take Your Money, But Not Your Message

The latest development in the Adblock War sees a British mobile carrier bribing customers to view ads with financial incentives….

Branding Marketing

How We Tripled Our Followers With Just One Video

Two weeks ago NUBI’s Facebook page had just broken 5,000 likes, built up gradually over a one and a half…

Advertising Culture Marketing Millennials

The EU Referendum Has a Millennial Marketing Problem

So far the EU debate has been dominated by older voices, and neither Leave nor Remain seem to know how…