Category: Culture

Culture Innovation Internship

ALCMY™ Intern Diaries – A quick look at React.Js

Since joining ALCMY I’ve been wrestling with the React library and it has prompted me to let you in on…

Creativity Culture Innovation Internship

ALCMY™ Intern Diaries – A newbie’s first week at ALCMY™

Who are you? Hey, my name is Menilek and I’m a competitive grappler, aspiring vegan, bookworm and now a newbie…

Creativity Culture Innovation Internship Interviews

ALCMY™ Intern Diaries – Becoming an Alchemist

Hello, Idnaan here, I am the Digital Content Alchemist at ALCMY™. Let me introduce myself. I graduated in July 2017 having…

Culture Millennials

Marketers: Don’t You Dare Call Us Millennials…

The word “millennial” occupies an odd space for us. As a business in the marketing sector we end up using…

Creativity Culture Marketing Millennials

Categorising Gen Y’s Subcultures is a Waste of Time

Trying to categorise Generation Y into subcultures and tribes is a losing battle. There was a time when joining a…

Advertising Creativity Culture Millennials

It’s Time to Stop Treating Millennials Like Aliens

Not a week goes by without another mass media news story about how those wacky millennials are just so different…

Advertising Culture Marketing

Incentivised Ads: We’ll Take Your Money, But Not Your Message

The latest development in the Adblock War sees a British mobile carrier bribing customers to view ads with financial incentives….

Creativity Culture

Is Working From Home and Remote Working the Future?

Once thought of as a novelty, remote working has become increasingly prevalent across the world of business, with many touting…

Advertising Creativity Culture

Pokémon Go Isn’t Just a Fad – It’s A Paradigm Shift

Marketers of the future will remember July 2016 as the month the world changed; it’s the month Augmented Reality went…

Advertising Culture Marketing Millennials

The EU Referendum Has a Millennial Marketing Problem

So far the EU debate has been dominated by older voices, and neither Leave nor Remain seem to know how…