Category: Advertising

Advertising Marketing

Marketing Automation – why you can’t automate bad marketing

Don’t believe the marketing automation hype. Brands and marketers are falling over themselves trying to automate their marketing, there’s a…

Advertising Millennials SEO

The War on AdBlock is Alienating Millennial Audiences

The internet is at war. On one side, the major ad networks and the content houses that rely on ad…

Advertising Creativity Culture Millennials

It’s Time to Stop Treating Millennials Like Aliens

Not a week goes by without another mass media news story about how those wacky millennials are just so different…

Advertising Culture Marketing

Incentivised Ads: We’ll Take Your Money, But Not Your Message

The latest development in the Adblock War sees a British mobile carrier bribing customers to view ads with financial incentives….

Advertising Creativity Culture

Pokémon Go Isn’t Just a Fad – It’s A Paradigm Shift

Marketers of the future will remember July 2016 as the month the world changed; it’s the month Augmented Reality went…

Advertising Culture Marketing Millennials

The EU Referendum Has a Millennial Marketing Problem

So far the EU debate has been dominated by older voices, and neither Leave nor Remain seem to know how…