Reidsway; A company specialising in turning health foods into snacks, had social media presence but no dedicated website and wanted a revamp to their old logo to appear on marketing materials and food packaging. The new look had to reflect the company’s expansion from a one person home operation to a larger commercial enterprise, and not look out of place on a shelf alongside other snack food brands.
We found that our client had a strong idea about the direction of the rebranding and what she wanted to see, and we kept in communication with her as concepts were developed and approved. It was agreed that the new aesthetic should appear simplistic and enticing. Our challenge was to differentiate the brand from others selling similar products and to develop on the uniqueness of Reidsway’s own snacks within the market.
Reidsway were pleased with the redesign and were able to apply their new branding to an order from a large stockist, achieving a wide exposure. The business has continued to grow since and is expanding beyond the local Birmingham area to achieve a global reach through e-commerce.