THE FINAL OUTCOME
We studied and looked at competitor apps, leading apps and the most popular apps to get a feel for what works and what simply doesn’t, always bearing in mind the different formats the logo would be in, from a small app icon on a phone to marketing materials and posters.
With the final logo, we designed the concept messing around with the location pin idea and the icon doubling up as the O of Outoo. The client loved the concept and was even more impressed we managed to get it done within the 3-day deadline they had given us. Check them out at; www.outooapp.com