NUBI Rebranding “Physician, heal thyself.” We realised that NUBI was in need of a complete professional overhaul. The vibe and feel were lacking and didn’t reflect how we currently do business and there were some holdovers from the time we started the company such as old case studies and images that had become irrelevant. We were looking for a more focused web presence to match the professional direction of our company. Client: NUBI Guys Website: NUBIGUYS.COM Date: 2016/17 Services: Rebranding, Web Development, Graphic Design THE SOLUTION It’s always a difficult challenge to design for yourself, as we will always work to improve ourselves, we needed to finalise the design once and for all. We held a creative ideation session among the team to find out how we saw NUBI and crystallise the kind of image we wanted our brand to broadcast. The resulting ideas from this were used to inform the copywriters, who drafted completely new website copy, in addition to social media blurbs and company communications documents. The challenge here was to find the right point between professionalism and dynamism without becoming unpleasantly confrontational, and several drafts were made to test the limits of this before we imposed a final decision on ourselves. THE FINAL OUTCOME The NUBI Guys now projects a more coherent, professional brand image to our potential clients. The site now more accurately represents the kindhigh-qualitylity results we deliver to our clients. The copy more clearly explains what we offer to your business and embodies the brand’s character With a cohesive direction we can now focus on moving the business forward to the next stage of expansion in our plan for world conquest.