Ladies Lets Talk Biz The All New Women's Network Hitting Birmingham With Impact Sherill had recently set up Ladies Let’s Talk Biz, an initiative to offer support and advice to women wanting to start their own businesses. She was in need of a logo and branding to appear on official materials and their social media page. As the initiative would be in touch with funding bodies and business professionals, she needed a brand that could appeal to both hardened professionals and the general public. We offered her our Branding and Illustration services to achieve this. Client: Ladies Let's Talk Biz Date: 2016 Services: Design & Branding : THE SOLUTION Beginning with an ideation session, we had to find out what LLTB’s mission was, and determine which colour schemes and keywords could communicate this. Using the ideas we established with Sherill, we set about creating a logo concept that could exude professionalism while keeping in touch with femininity. The key challenge here was to do so without the result appearing “tacky”, as this would impact the initiative’s ability to be taken seriously in the enterprise sector. THE FINAL OUTCOME Ladies Let’s Talk Biz were pleased with their new look and Sherill was able to move forward with her initiative. The new look enabled her to approach the right contacts with confidence and to establish a professional mentality among her group of business mentees.