Kings Of Design Client: Kings Of Design Website: KINGSOFDESIGN.CO.UK Date: 2015 Services: Brand development & Design PROJECT A West Midlands design agency, Kings of Design were looking for a logo that exuded class and professionalism. Having fallen victim to the danger of designing for themselves, they had spent too long getting bogged down in the process of their own rebranding. To put an end to the constant changes they came for an outside perspective and a fresh pair of eyes. They also wanted the rebranding applied to their website, so we offered them our Web Development, Branding and Illustration services. THE SOLUTION We took the company through an Ideation session to reconcile the group’s differing ideas of the brand and find some key elements to take forward. It was important to establish a clear process with a final deadline to avoid the same pitfalls of constant editing and dissatisfaction that had brought the business to us in the first place that could stretch the project on indefinitely. We used the company name to create a minimalist, regal motif that could remain memorable without being overpowering. Sometimes you just need to keep it simple. THE FINAL OUTCOME Kings of Design were able to move forward with their new brand and establish a more professional image through their new website and social media profiles. Once committing to the final design they were able to concentrate on their day-to-day and work with a higher calibre of clients than they had before.